Lidl is setting higher sales targets for its new stores, reports Lebensmittel Zeitung. It writes that new stores must have the potential to earn at least 5 million euros and yield good returns for at least five to ten years. The stores will be located in trading areas with higher populations, ranging from 25,000 to 30,000 residents.
   Lidl also is looking to enter Serbia. The first store is expected to be in Novi Sad. The discounter also already operates in neighbouring Croatia, Hungary and Bulgaria. The largest retailer in Serbia is Maxi, owned by Delhaize.